Campaigns

Term	Definition
Campaign	A group of bookings. Campaign metadata is persisted, but its timing/status is derived from bookings.
Booking	A scheduled item that targets a display. Bookings start as Draft and can be set to Active or Paused.
Schedule restrictions	Per-creative rules (time of day, day(s) of week, date range) that control when a creative may play.
Clone creative / Swap creative	Reuse rules or replace content while keeping the same playback restrictions.

Creating a Campaign

To create a new campaign:

1. Open the Campaigns page
   • From the left sidebar, click Campaigns.

2. Select a folder (optional)
   • Navigate to the folder where you want to add the campaign, or stay in the root folder.
   • Campaigns will be added to the currently selected folder.
   • You can create new folders by clicking the New folder button.
3. Click "Create campaign"
   • Click the Create campaign button in the top-right.
   • The Add new campaign modal will open.

4. Fill in campaign details
   • Client: Select a client from the dropdown.
   • Name: Enter a campaign name (e.g., "Summer Promo 2024"). Required
   • Contract ID (optional): Enter a contract ID to keep track of agency bookings.
5. Save the campaign
   • Click Add campaign to save.
   • The campaign will appear in your Campaigns list.

Adding Bookings to a Campaign

To add a booking to an existing campaign:

1. Open the campaign
   • Click on a campaign from the list to open its details page.
2. Click "Create booking"
   • Inside the campaign, click the Create booking button.
   • The booking creation dialog will open.

3. Select a display
   • Select the Display the booking will target (remember, one display can hold many bookings).

4. Set booking details
   • Name: Give the booking a clear name (e.g., "Window Promo — June"). Required
   • Start time: Set when the booking should start. Required
   • End time: Set when the booking should end. Required

5. Add creatives (optional)
   • Add creative(s) from your library.
   • You can skip this step if you're not ready yet and come back later to finish setting up the booking.

tip

Tip: You can skip adding creatives if you're not ready for this step. Come back later to finish setting up the booking.

6. Create the booking
   • Click Create booking to save.
   • The booking will be saved as a Draft.

Configuring Creative Schedule Restrictions

To set schedule restrictions for creatives in a booking:

1. Assign creatives to a booking
   • You can assign multiple creatives to a single booking.

2. Set schedule restrictions
   • For each creative, set Schedule restrictions (time windows, days, or date ranges) as needed.
   • Start and end times: Control when the creative plays within the booking period.
   • Days of week: Select specific days when the creative should play.
   • Time of day: Set daily time windows (e.g., 9 AM - 5 PM).

3. Set custom dwell time (optional)
   • Enter an amount of seconds for the content to play.
   • This will override the display dwell time.

warning

Warning: Dwell time override can cause an actual play to change.

4. Save the schedule
   • Click the Save schedule button to save these settings, not Done.

Reusing Rules or Replacing Content

To reuse schedule rules or replace creatives:

1. Clone creative
   • Use Clone creative to copy a creative, including schedule restrictions and other playback rules.
   • This creates a duplicate creative with the same settings.

2. Swap creative
   • Use Swap creative to replace a creative but preserve existing schedule rules and restrictions.
   • This allows you to update content while keeping the same playback schedule.

Starting or Pausing Bookings

To control booking playback:

1. Start a booking
   • Bookings are created as Drafts. When ready, click Start to set the booking status to Active and enable playback on the targeted display.

2. Pause a booking
   • To stop playback, set the booking to Pause.
   • The booking will remain in the campaign but won't play on the display.

info

Note: A campaign can contain bookings in mixed states (some Active, some Paused, some Draft).

Duplicating Campaigns

To copy a campaign and its bookings:

1. Open the campaign menu
   • Find the campaign you want to duplicate in the Campaigns list.
   • Click the three dots (⋯) menu next to the campaign.
2. Select Duplicate
   • Click Duplicate from the dropdown menu.
   • The Duplicate campaign dialog will open.
3. Name the duplicate
   • Enter a name for the duplicated campaign.
   • Click Duplicate campaign to confirm.

info

Note: The duplicated campaign will include all bookings, so you can reassign them to a different display.